Mission Statement

The Mission of Behind the Whistle is to provide high-quality consulting, coaching, leadership curriculum, and professional development for educators, administrators, teachers, executives, managers, athletes, students, and coaches by creating intentional collisions of diverse solution-minded practitioners across the spectrum of human development for the purpose of building great ancestors. We connect people focused on maximizing greatness in themselves and others while simultaneously reinforcing the village of collective excellence through discourse, development, and action. Let’s build great ancestors together!

William R. Goodloe III, Ed.D.​

​William R. Goodloe is currently the Chief Executive Officer at Behind the Whistle, LLC. This is his 14th year in education having served as an assistant football coach and coaching various sports across the state of Texas.

​William R. Goodloe completed his Ed.D with an emphasis in leadership in Sports Management from the United States Sports Academy in Daphne, Alabama. Prior to obtaining his Ed.D, he earned his M.Ed in Educational & Counseling Psychology with a graduate certificate in Positive Psychology from the University of Missouri and a B.A. in English from the University of the Incarnate Word in San Antonio, Texas.

Lizette Goodloe, M.Ed

​Lizette Goodloe is currently the Chief Operating Officer at Behind the Whistle, LLC. This is her 17th year in education having served as a Head Volleyball Coach for 15 years and coaching various sports across the state of Texas.

Lizette Goodloe is currently a doctoral candidate at the United States Sports Academy in Daphne, Alabama. She has obtained a Masters in Educational Leadership from the University of Texas Rio Grande Valley and a B.A. in Communications from Southwestern University in Georgetown, Texas.

Behind the Whistle began with a conversation concerning the lack of professional development of coaches beyond sports-specific schematics at all levels of sport. Our conversation quickly turned into the development of an annual symposium composed of professionals of diverse backgrounds, perspectives, and expertise with an interest in holistically developing future leaders through sports and education.